Regional Sales Manager – FMCG

Job Overview

True North Uganda is seeking an experienced Regional Sales Manager to lead FMCG sales operations across key regions in Uganda. This role focuses on driving sales volume, market share, and profitability for dairy products through strategic planning and team leadership. The position reports to the Senior Manager of Route Sales and Capability and is based in Kampala.

The Regional Sales Manager will oversee route-to-market activities, manage sales team performance, and develop distribution networks to ensure product availability and customer satisfaction. Success in this role requires strong analytical skills, the ability to coach and mentor team leads, and close collaboration with marketing, logistics, and supply chain departments.

This is a full-time opportunity for a results-driven professional with a proven track record in FMCG sales management. The ideal candidate will have experience in territory expansion, key account management, and executing sales strategies aligned with company objectives.

Key Responsibilities

• Develop and implement regional sales plans that align with company objectives and sales targets for dairy products.
• Drive daily, weekly, and monthly sales performance of the route sales team to achieve volume, profitability, and revenue goals.
• Oversee and support the execution of route-to-market strategies to enhance product availability, visibility, and distribution efficiency.
• Monitor and analyze regional sales data, market trends, and competitor activities to provide actionable insights for decision-making.
• Coach, mentor, and develop Sales Team Leads to ensure consistent team capability, motivation, and high performance levels.
• Collaborate with the marketing team to execute regional promotions, activations, and brand visibility programs effectively.
• Ensure compliance with company pricing policies, trade terms, and standard operating procedures in all sales transactions and customer interactions.
• Manage and maintain key customer relationships, ensuring prompt resolution of complaints and delivery issues to uphold satisfaction.
• Lead territory expansion initiatives by identifying new markets, outlets, and distribution opportunities for sustainable growth.
• Work closely with logistics and supply chain teams to ensure timely delivery of stocks to distributors, agents, and end customers.

Qualifications & Experience

Essential

• Bachelor’s degree in Business Administration, Marketing, or a related field from a recognized institution.
• Minimum of 5 years of progressive experience in FMCG sales, with at least 2 years in a supervisory or managerial role.
• Proven track record of achieving sales targets, growing market share, and managing distribution networks in Uganda or similar markets.
• Strong analytical skills with the ability to interpret sales data, identify trends, and make data-driven decisions.
• Excellent communication and interpersonal skills to build relationships with internal teams and external stakeholders.

Desirable

• Experience specifically in the dairy or food and beverage sector within the FMCG industry.
• Familiarity with route-to-market models and distribution channel management in East Africa.
• Proficiency in using CRM software and sales analytics tools for performance tracking and reporting.
• Previous experience working with distributors, wholesalers, and key retail accounts in Uganda.
• Knowledge of Ugandan market dynamics, consumer behavior, and regional economic factors affecting sales.

What the Role Offers

• Competitive monthly salary commensurate with experience and performance in the FMCG sector.
• Company-provided vehicle or transport allowance to support regional travel and field operations.
• Monthly lunch and housing stipends to assist with living costs in Kampala and during field assignments.
• Comprehensive health insurance coverage for the employee and immediate dependents.
• Opportunities for professional development and career advancement within True North Uganda’s growing operations.

How to Apply

Interested candidates should submit an updated CV, copies of academic and professional certificates, and a brief cover letter outlining their suitability for the role. Please apply now by clicking the link below.

About the Company

True North Uganda is a fast-growing consumer goods company dedicated to delivering high-quality dairy and FMCG products to Ugandan consumers. The company focuses on innovation, sustainability, and building strong partnerships with distributors and retailers across the country. With a commitment to excellence and market leadership, True North Uganda continues to expand its footprint and impact in the East African region.

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