Head of Marketing, Brands

Job Overview

Next Media seeks a Head of Marketing, Brands to lead brand strategy across NBS, Nile Post and 24 other media properties. The role blends creativity, data and business growth to shape audience perception and engagement.

You will direct a team of marketers, creatives and analysts to develop integrated campaigns, manage brand architecture and ensure consistent messaging across TV, digital, radio and print platforms. Success is measured by brand equity, market share and revenue growth.

The position reports to the Chief Marketing Officer and collaborates with sales, product and partnership teams to deliver commercial brand solutions. It offers a chance to influence Uganda’s media landscape while building a lasting legacy for Next Media’s brands.

Key Responsibilities

• Develop and execute an enterprise-wide brand strategy aligning NBS, Nile Post and all portfolio brands with corporate objectives, ensuring consistent positioning across touchpoints.
• Provide strategic oversight to creative, content and brand execution teams, ensuring all creative output follows brand guidelines, resonates with target audiences and supports business goals.
• Lead the planning and delivery of integrated brand campaigns, events, activations and experiential marketing initiatives, coordinating TV, digital, radio and print channels for maximum impact.
• Oversee trade marketing strategy and partner activations, strengthening relationships with Tier 1 and Tier 2 distributors and retailers to increase brand visibility and drive sales.
• Define brand KPIs, dashboards and measurement frameworks to track brand health, awareness, sentiment and purchase intent, providing regular insights to senior leadership.
• Support proposal development and client pitches by packaging brand and creative solutions that highlight monetizable opportunities, differentiate offerings and contribute to revenue growth targets.
• Mentor and develop high-performing marketing managers, fostering a culture of innovation, accountability and data-driven decision making across the brand management team.
• Ensure brand governance frameworks are implemented, monitored and updated regularly, maintaining compliance with legal, regulatory and internal standards across all brand communications.

Qualifications & Experience

Essential

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, Advertising, Journalism or a closely related field from a recognised university or equivalent qualification.
• Minimum eight years of progressive marketing experience, including at least three years in a senior brand management or head of department role.
• Proven track record of developing and executing successful brand strategies that increased market share, brand equity and customer loyalty for media or consumer-facing businesses.
• Strong leadership skills with experience managing cross-functional teams of creatives, analysts, trade marketing professionals and external agencies to achieve brand objectives and budgets.
• Excellent analytical abilities, capable of interpreting market research, consumer insights and performance metrics to inform strategic brand decisions and competitive analysis.
• Effective communication and presentation skills, with experience delivering pitches to senior executives, clients and stakeholders in high-pressure environments and securing buy-in for brand initiatives.

Desirable

• Master’s degree in Marketing, Business Administration or a related discipline from an accredited institution, preferably with a focus on brand management and strategic marketing.
• Experience working in a fast-paced media environment with exposure to TV, digital, radio and print platforms, including campaign production and audience measurement and performance optimisation.
• Familiarity with data analytics tools such as Google Analytics, Adobe Analytics, Nielsen, Kantar or Brandwatch, and experience using insights to shape brand strategy.
• Knowledge of brand valuation methodologies, including equity measurement, brand strength models and return on brand investment calculations to support financial planning and investor reporting.
• Proven ability to negotiate and secure high-value partnerships, sponsorships and media buying agreements that enhance brand reach and deliver measurable ROI while maintaining cost efficiency.
• Strong project management skills, with experience leading multidisciplinary teams through end-to-end brand initiatives from concept to execution and post-campaign evaluation and continuous improvement.

What the Role Offers

• Competitive salary package aligned with senior leadership benchmarks in Uganda’s media industry, reviewed annually to ensure market-related compensation plus annual cost-of-living adjustments.
• Performance-based bonuses tied to brand growth, market share achievements and revenue targets, paid quarterly based on KPI attainment and individual contribution metrics to reward performance.
• Comprehensive health insurance covering employee, spouse and children, with access to private hospitals and wellness programmes across Uganda including dental and optical coverage.
• Generous leave entitlements comprising annual leave, sick leave, maternity/paternity leave and compassionate leave, plus public holidays per government gazette.
• Opportunities for professional development, including sponsored certifications, industry conferences, leadership training and mentorship programmes to enhance career growth and access to internal knowledge-sharing sessions.

How to Apply

Please submit your updated CV, copies of academic certificates and a cover letter outlining your suitability for the Head of Marketing, Brands role. Please apply now by clicking the link below.

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