Head of Marketing Digital

Job Overview

The Head of Marketing Digital leads Next Com’s digital marketing efforts, shaping strategy across TV, radio and online platforms to amplify the group’s multimedia content. This role drives audience growth, engagement and revenue through innovative digital campaigns, data‑driven decision making and cross‑platform synergies.

Reporting to the Chief Marketing & Ventures Officer, the incumbent oversees a multidisciplinary team responsible for social media management, SEO optimisation, performance advertising, influencer partnerships and client‑focused digital solutions. The position is pivotal in aligning digital initiatives with Next Media’s broader business objectives, ensuring cohesive brand messaging across all touchpoints.

With over 16 years of industry excellence, Next Media continues to expand its digital footprint across Uganda and beyond. The Head of Marketing Digital will leverage this strong foundation to launch new growth initiatives, enhance brand visibility, optimise marketing spend and deliver measurable commercial results for both the company and its diverse client portfolio.

Key Responsibilities

The Head of Marketing Digital is accountable for developing and executing integrated digital strategies that support Next Media’s brands and commercial clients, while fostering innovation and measurable growth. This role combines strategic planning, team leadership and hands‑on campaign management to achieve measurable results.

• Develop and execute an enterprise‑wide digital marketing strategy aligned with Next Media’s business goals and audience targets.
• Define digital roadmaps for each media brand and key client, setting clear KPIs for audience growth, engagement and conversion.
• Own and monitor digital KPIs across platforms, using analytics to optimise performance and drive continuous improvement.
• Drive sustained growth of brand pages on social platforms, overseeing content calendars, publishing schedules and performance optimisation.
• Oversee content performance, ensuring strong presence and positioning of Afro Mobile and other digital products across all channels.
• Lead the development of digital strategies for client proposals and pitches, packaging services such as SEO, influencer marketing and performance marketing.
• Manage Google ecosystem activities, including SEO strategy, Google Ads and Display campaigns, to increase website traffic and conversion‑focused journeys.
• Provide strategic direction to the Influencer Manager, ensuring influencer programmes deliver measurable brand impact and are integrated into broader digital plans.

Qualifications & Experience

Candidates should possess a strong background in digital marketing, leadership and analytics, with proven experience in managing multi‑channel campaigns, driving business growth and delivering ROI within a fast‑paced media environment that demands agility and creativity.

Essential

The following qualifications are mandatory for candidates to be considered for this senior digital marketing leadership position.

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Minimum 7 years of progressive experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven track record of developing and executing successful digital strategies that increased audience engagement and revenue.
• Expertise in SEO, SEM, social media advertising, analytics tools (Google Analytics, Meta Business Suite) and performance marketing platforms.
• Strong experience managing influencer and creator programmes, including contract negotiation, content integration and ROI measurement.
• Excellent communication, presentation and stakeholder management skills, with ability to pitch digital solutions to senior clients.

Desirable

Desirable qualifications that would strengthen an application and demonstrate added value are listed below.

• Master’s degree in Marketing, Digital Media or a related discipline.
• Experience working within a multimedia or broadcasting environment, preferably with TV, radio or digital content brands.
• Certification in Google Ads, Google Analytics or HubSpot Inbound Marketing.
• Proof of successful influencer campaigns that delivered measurable brand lift and sales uplift.
• Familiarity with emerging digital trends such as short‑form video, live streaming and AI‑driven personalisation.
• Experience managing budgets exceeding UGX 500 million for digital marketing initiatives and performance campaigns.

What the Role Offers

Next Media offers a competitive remuneration package, professional development opportunities, a vibrant workplace culture and additional benefits designed to support employee well‑being and career growth.

• Attractive annual salary commensurate with experience, plus performance‑based bonuses tied to digital KPI achievement.
• Comprehensive private health insurance coverage for employee and immediate family members.
• Monthly transport and housing allowances to support relocation and reliable daily commuting within Kampala.
• Access to ongoing continuous learning programmes, including certifications, workshops and industry conferences.
• Opportunity to lead a talented digital team and shape the future of Next Media’s digital products.

How to Apply

Interested candidates should submit an updated CV, copies of academic and professional certificates, and a brief cover letter outlining their suitability for the role. Please apply now by clicking the link below.

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