Marketing Manager

Job Overview

Britam Uganda is seeking a dynamic Marketing Manager to lead strategic marketing initiatives that enhance brand visibility and drive growth in the insurance sector. This role involves close collaboration with the Chief Executive Officer and cross-functional teams to develop and execute marketing strategies aligned with business objectives. The successful candidate will play a pivotal role in shaping Britam’s market position and customer value proposition.

As Marketing Manager, you will oversee all marketing activities, from strategic planning to execution, ensuring effective promotion of Britam’s insurance products and services. You will be responsible for managing the marketing budget, leading product development initiatives, and maintaining a strong brand presence across all channels. This is a full-time position based in Uganda, offering the opportunity to make a significant impact in a leading financial services organization.

The role demands a strategic thinker with strong analytical skills and a passion for marketing excellence. You will be expected to monitor market trends, conduct competitor analysis, and provide insights that support sales and marketing efforts. Your leadership will be crucial in driving demand generation, managing product launches, and strengthening Britam’s brand identity in a competitive marketplace.

Key Responsibilities

• Develop and implement comprehensive strategic marketing plans aligned with Britam’s business objectives and market opportunities.
• Oversee all company marketing initiatives including campaigns, activations, and promotional activities across multiple channels.
• Lead research, assessment, and coordination of new product development to meet evolving customer needs and market trends.
• Manage the productivity of marketing plans and projects, ensuring timely delivery and measurable results against key performance indicators.
• Monitor market trends, competitor activities, and consumer insights to provide data-driven recommendations for marketing strategy.
• Drive demand generation through effective marketing strategies that support sales teams with product value propositions and tools.
• Take overall responsibility for brand management, corporate identity, and strengthening Britam’s brand positioning in the market.
• Manage the company’s digital presence and media strategy, including social media, website, and online advertising efforts.
• Conduct analysis on loss accounts and recommend retention improvements to enhance customer loyalty and reduce churn.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and return on investment for all marketing activities.

Qualifications & Experience

Essential

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized institution.
• Minimum of 5 years of progressive experience in marketing, preferably within the insurance or financial services sector.
• Proven track record in developing and implementing successful marketing strategies and campaigns.
• Strong analytical skills with experience in market research, data analysis, and deriving actionable insights.
• Excellent communication and interpersonal skills, with ability to collaborate effectively across departments and stakeholders.
• Demonstrated experience in managing marketing budgets and ensuring financial accountability for marketing expenditures.

Desirable

• Master’s degree in Marketing, Business Administration, or a related field.
• Professional certification in marketing such as CIM, DMA, or equivalent recognized qualification.
• Experience with digital marketing tools and platforms including Google Analytics, social media advertising, and marketing automation.
• Knowledge of the Ugandan insurance market, regulatory environment, and consumer behavior patterns.
• Experience in product development and launch management within financial services or similar industries.
• Familiarity with balanced scorecard methodology and performance management frameworks.

What the Role Offers

• Competitive salary package commensurate with experience and qualifications in the Ugandan market.
• Comprehensive health insurance coverage for employee and dependents through Britam’s health schemes.
• Generous leave entitlements including annual leave, sick leave, and maternity/paternity leave as per company policy.
• Professional development opportunities including training, workshops, and support for further education.
• Transport facilitation or allowance to support commuting to and from work in Kampala or surrounding areas.
• Performance-based bonuses tied to individual, team, and company achievement of marketing objectives.

How to Apply

Interested candidates should submit their updated CV, copies of academic and professional certificates, and a cover letter outlining their suitability for the role. Please ensure all documents are clearly labeled and attached to your application. Please apply now by clicking the link below.

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