Sales Manager

Job Overview

Bellazuri Limited is expanding its cosmetics and personal care brand across East Africa. The company is establishing a strong foothold in Rwanda and is now seeking a dynamic Sales Manager to lead market entry and growth initiatives. This role is based in Uganda but involves strategic travel to Kigali and surrounding regions to build a robust sales pipeline. The Sales Manager will report directly to the regional director and will be responsible for shaping the go-to-market strategy. You will work closely with marketing, product, and distribution teams to ensure brand visibility and revenue targets are met. This is a full-time position ideal for a mid-level professional with a proven track record in fast-moving consumer goods.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly and quarterly revenue targets in Rwanda.
• Identify and onboard key distributors, retailers, and beauty supply chains across Kigali and surrounding districts.
• Conduct regular market research to understand competitor pricing, product trends, and consumer preferences.
• Train and mentor a team of sales representatives on product knowledge, negotiation techniques, and customer engagement.
• Prepare weekly and monthly sales performance reports, highlighting key metrics and areas for improvement.
• Coordinate with marketing teams to launch promotional campaigns and in-store activation events.
• Manage customer feedback loops and ensure after-sales support meets brand standards.
• Maintain accurate CRM data and update pipeline forecasts for leadership review.

Qualifications & Experience

Essential

• A minimum of a Diploma in Business Administration, Marketing, or a related field from a recognized institution.
• At least 5 years of experience in sales management, preferably within the FMCG, cosmetics, or beauty industry.
• Proven ability to build and manage distributor networks in emerging markets.
• Strong interpersonal skills with the capacity to lead and motivate a small team under pressure.
• Excellent proficiency in Microsoft Office Suite and basic CRM tools for data tracking and reporting.
• Fluency in English is mandatory; knowledge of Kinyarwanda or other regional languages is a strong advantage.

Desirable

• A Bachelor’s degree in Business, Marketing, or Commerce is highly preferred.
• Previous experience launching new brands or entering new markets in East Africa.
• Familiarity with the Rwandan retail landscape and regulatory requirements for cosmetics distribution.
• Certification in sales training or leadership development programs is a plus.
• Experience using CRM platforms such as Salesforce, HubSpot, or Zoho for pipeline management.

What the Role Offers

• Competitive base salary with performance-based bonuses tied to sales targets and market expansion milestones.
• Comprehensive health insurance coverage for the employee and immediate family members.
• Monthly transport allowance to cover travel between Uganda and Rwanda for site visits and distributor meetings.
• Free lunch provided during working hours at the regional office or during field assignments.</n
• Opportunity for professional growth through internal training programs and external sales leadership workshops.
• Flexible working hours with core hours from 8:00 AM to 5:00 PM, allowing for occasional remote work during planning days.
• Accommodation support during extended trips to Kigali, including hotel stays and per diem allowances.

How to Apply

To be considered for this exciting opportunity, please submit your updated CV, a cover letter detailing your relevant experience, and copies of any professional certificates. Ensure your application highlights your achievements in sales growth, team leadership, and market expansion. Please apply now by clicking the link below.

About the Company

Bellazuri Limited is a rapidly growing cosmetics and personal care company with a vision to become a leading brand across Africa. Founded with a mission to deliver high-quality, affordable beauty products, the company has expanded its footprint in multiple countries. With a strong focus on innovation, customer satisfaction, and sustainable practices, Bellazuri invests heavily in talent development and market research. The company values integrity, agility, and a results-driven culture, making it an ideal employer for ambitious professionals seeking to shape the future of beauty in Africa.

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