Senior Manager Influencer Marketing

Job Overview

Next Media is a leading Ugandan media house operating television, radio, digital and streaming platforms through its creative arm NEXTCom. The Senior Manager Influencer Marketing will join the Digital Growth & Creator Ecosystem team to expand the Next Influencer Platform. This role focuses on onboarding, activating and managing influencers to drive measurable brand growth for clients across East Africa.

The position reports to the Head of Marketing, Digital and works closely with product, creative and sales teams to ensure influencer activities align with broader marketing objectives. Success in this role will be measured by increased platform adoption, higher engagement rates and revenue generated from influencer campaigns managed through the Next Influencer Platform.

Based in Kampala at the Naguru office, the Senior Manager will help shape the influencer strategy for both local and regional brands, leveraging Next Media’s extensive audience reach and multimedia capabilities to create authentic creator partnerships.

Key Responsibilities

The Senior Manager Influencer Marketing will oversee the full lifecycle of influencer engagement on the Next Influencer Platform, from recruitment to performance analysis. This includes developing processes, training stakeholders and ensuring compliance with platform guidelines and brand safety standards.

• Drive influencer onboarding by identifying target creators, negotiating participation terms and guiding them through profile completion on the Next Influencer Platform.
• Build and maintain recruitment pipelines using social scouting, agency partnerships and community outreach to ensure a steady flow of qualified influencers.
• Ensure every influencer is fully profiled, categorized by niche and audience demographics, and verified for authenticity before activation on the platform.
• Develop internal playbooks and workflows that translate platform features into practical steps for campaign activation, reporting and optimization by marketing and creative teams.
• Train internal stakeholders and influencers on platform usage, best practices and compliance requirements through workshops, webinars and one-on-one sessions.
• Provide feedback to product teams on feature improvements, platform bugs and user experience issues to enhance the Next Influencer Platform’s functionality and adoption.

By executing these responsibilities, the Senior Manager will help grow the influencer base to over 5,000 active creators, increase average campaign ROI by 30% and strengthen Next Media’s position as a leading influencer marketing hub in Uganda.

The Senior Manager will also liaise with legal and compliance teams to ensure all influencer content adheres to advertising standards and data protection regulations across the region.

Qualifications & Experience

Candidates should possess a blend of strategic thinking, hands‑on influencer marketing experience and technical familiarity with creator platforms. The role demands strong interpersonal skills, analytical ability and a passion for driving measurable results through digital storytelling.

Essential

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Minimum five years of experience in influencer marketing, social media management or digital campaign execution.
• Proven track record of growing influencer networks, managing creator relationships and delivering campaigns that meet KPIs such as reach, engagement and conversion.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, social insights) to measure campaign performance and optimize future activities.

These essential qualifications ensure the candidate can strategically develop influencer programs, manage platform operations and contribute to revenue growth for Next Media’s clients.

Desirable

• Experience working with a creator management platform or influencer marketing software similar to the Next Influencer Platform.
• Knowledge of East African market trends, consumer behavior and popular content niches across Uganda, Kenya and Tanzania.
• Ability to create engaging training materials, conduct workshops and mentor junior team members in influencer best practices.
• Certification in digital marketing, social media strategy or influencer marketing from a recognized institution.

While not mandatory, these desirable attributes will enable the Senior Manager to hit the ground running and drive accelerated growth for the influencer ecosystem.

What the Role Offers

Next Media offers a competitive compensation package designed to attract top talent in Uganda’s fast‑growing media sector. The role provides opportunities for professional development, leadership growth and exposure to cutting‑edge digital marketing initiatives.

• Attractive salary commensurate with experience, plus performance‑based bonuses tied to influencer campaign ROI and platform growth metrics.
• Comprehensive health insurance covering inpatient and outpatient care for employee and immediate dependents.
• Monthly transport and lunch allowances to support daily commuting and workplace convenience.
• Access to ongoing training programs, industry conferences and mentorship from senior leaders within Next Media and NEXTCom.

These benefits reflect Next Media’s commitment to employee wellbeing and career progression in a dynamic, creative environment.

How to Apply

Please submit your updated CV, copies of academic certificates and a brief cover letter outlining your relevant influencer marketing experience. Please apply now by clicking the link below.

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