Sales Executive – Modern Trade

Job Overview

DECK GLOBAL LTD is seeking a dynamic Sales Executive – Modern Trade to drive sales growth for Crystal Pack plastic products across assigned territories in Uganda. This field-based role focuses on expanding market penetration within supermarkets, chain stores, and institutional accounts. The successful candidate will execute sales strategies, manage key customer relationships, and ensure product availability to meet ambitious revenue targets.

Reporting to the Sales Manager, this full-time position requires proactive account management, route execution, and consistent achievement of sales volume and profitability goals. The role demands strong negotiation skills, market intelligence gathering, and effective coordination of promotional activities to enhance brand visibility and customer engagement in the Modern Trade channel.

DECK GLOBAL LIMITED is a growing manufacturer specializing in Crystal Pack plastic products, committed to quality and innovation in the Ugandan market. This position offers an opportunity to contribute to the company’s expansion while developing expertise in modern trade sales and distribution within a supportive team environment focused on results and customer satisfaction.

Key Responsibilities

• Execute sales plans to achieve assigned monthly volume revenue and profitability targets within Modern Trade supermarket and chain store accounts.
• Manage and grow relationships with supermarkets chain stores institutional accounts and other Modern Trade customers through regular visits and service excellence.
• Identify opportunities for business expansion and secure new Modern Trade partnerships by presenting product benefits and negotiating favorable terms.
• Ensure product listing availability shelf presence and compliance with agreed merchandising standards through regular shelf audits and stock checks.
• Monitor stock levels coordinate replenishment with logistics teams and follow up on deliveries to minimize stock-outs and maximize sales opportunities.
• Negotiate and implement trade agreements including promotions and discounts within approved commercial guidelines to drive customer engagement.
• Execute promotional campaigns activations and product launches in-store to increase brand visibility and stimulate immediate sales growth.
• Monitor account performance sales trends and customer buying patterns recommending corrective actions to address underperformance or market changes.
• Coordinate order processing delivery follow-up and collections to maintain healthy account performance and minimize outstanding receivables.
• Conduct market intelligence gathering on competitor activities pricing and customer feedback providing timely reports to inform sales strategy.
• Prepare and submit accurate daily weekly and monthly sales reports including call volumes visit outcomes and market observations for management review.
• Ensure compliance with company sales policies commercial controls and service standards maintaining ethical conduct in all customer interactions.

Qualifications & Experience

Essential

• Bachelor’s degree in Business Administration Marketing Sales or a related field from a recognized university.
• Minimum 2 years of proven experience in sales specifically within Modern Trade FMCG or retail environments in Uganda or similar markets.
• Demonstrated track record of achieving or exceeding sales targets in competitive supermarket and chain store settings.
• Strong negotiation and interpersonal skills with ability to build lasting relationships with store managers and procurement officers.
• Proficiency in MS Office particularly Excel for sales reporting and data analysis plus experience with CRM or sales tracking systems.
• Valid driver’s license and willingness to travel extensively within assigned territory covering multiple districts across Uganda.

Desirable

• Experience selling plastic packaging household goods or consumer products to retail chains.
• Knowledge of merchandising principles planogram compliance and in-store promotional best practices.
• Familiarity with Uganda’s Modern Trade landscape including key supermarket chains and their operational requirements.
• Additional certification in sales management customer service or retail operations.
• Ability to speak local languages relevant to the assigned territory enhancing communication with diverse stakeholders.
• Previous experience with route-to-market execution and distributor management in the FMCG sector.

What the Role Offers

• Competitive monthly salary commensurate with experience plus performance-based bonuses tied to achievement of sales targets.
• Company-provided vehicle fuel allowance and maintenance support for effective territory coverage across Uganda.
• Comprehensive health insurance coverage including inpatient and outpatient benefits for employee and immediate dependents.
• Monthly lunch and transport allowances to support daily field operations and customer visits within the assigned territory.
• Ongoing professional development training in sales techniques product knowledge and market analysis to enhance career growth.
• Opportunity to work with a growing Ugandan manufacturer contributing to brand expansion and market leadership in plastic products.

How to Apply

Interested candidates should submit a detailed CV copies of academic certificates and professional qualifications and a cover letter outlining their suitability for the Sales Executive – Modern Trade role. Please apply now by clicking the link below.

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