Social Media Marketing Personnel Jobs – Cassia Lodge

Job Overview

Cassia Lodge is seeking a dynamic Social Media Marketing Personnel to elevate our brand presence across digital platforms. This role is ideal for a creative professional passionate about hospitality and digital storytelling. You will play a key part in showcasing our unique offerings and engaging with our audience.

Based in Kampala, you will work closely with the marketing team to develop and execute social media strategies that drive awareness and bookings. The position offers hands-on experience in a fast-growing hotel environment. We value innovation, consistency, and a results-driven mindset.

This is an excellent opportunity to grow your career in digital marketing within Uganda’s vibrant hospitality sector. Cassia Lodge is known for its exceptional service and stunning views, and we want our online presence to reflect that excellence.

Key Responsibilities

• Develop and implement weekly social media content calendars aligned with marketing goals and promotional campaigns.
• Create high-quality, engaging posts including graphics, videos, and copy for platforms such as Facebook, Instagram, and Twitter.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner to enhance customer engagement.
• Track and analyze social media performance using analytics tools to measure reach, engagement, and conversion rates.
• Collaborate with the sales and front office teams to promote special offers, events, and seasonal packages effectively.
• Stay updated on emerging social media trends, algorithm changes, and best practices to keep content fresh and competitive.
• Assist in planning and executing live coverage of events, hotel features, and guest experiences to boost authenticity.
• Ensure all content adheres to brand guidelines, tone of voice, and visual identity across all digital channels.

Qualifications & Experience

Essential

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field from a recognized institution.
• Minimum of 24 months proven experience in social media management or digital marketing roles.
• Demonstrated ability to create compelling written and visual content that resonates with target audiences.
• Proficiency in using social media platforms and analytics tools such as Facebook Insights, Instagram Analytics, and Google Analytics.
• Strong copywriting and editing skills with attention to detail, grammar, and brand consistency.

Desirable

• Experience in the hospitality or tourism industry, particularly with hotels, lodges, or travel brands.
• Knowledge of basic graphic design tools like Canva, Adobe Spark, or Photoshop for creating visual content.
• Familiarity with paid social media advertising and boosted posts to increase reach and conversions.
• Ability to shoot and edit short-form video content using smartphones or basic editing software.
• Understanding of SEO principles and how social media supports broader digital marketing efforts.

What the Role Offers

• Competitive monthly salary commensurate with experience and qualifications in the Ugandan hospitality market.
• Opportunities for professional growth and skill development in digital marketing and social media strategy.
• Access to ongoing training programs and workshops to stay current with industry trends and tools.
• A supportive and collaborative work environment within a reputable hotel known for excellence in service.
• Potential for performance-based incentives tied to engagement metrics and campaign success.

How to Apply

Interested candidates should submit an updated CV, copies of academic certificates, and a brief cover letter outlining their suitability for the role. Please apply now by clicking the link below.

About the Company

Cassia Lodge is a well-established hospitality provider in Kampala, offering comfortable accommodation, excellent dining, and panoramic views of the city. We are committed to delivering memorable guest experiences through personalized service and attention to detail. Our lodge combines modern amenities with a warm, welcoming atmosphere that appeals to both business and leisure travelers.

As part of our growth strategy, we are strengthening our digital presence to reach a wider audience and showcase what makes Cassia Lodge unique. We believe in investing in talent that shares our passion for hospitality and innovation. Joining our team means contributing to a brand that values quality, consistency, and genuine guest care.

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