Strategy Analyst Jobs – Scanad Uganda

Job Overview

Scanad Uganda is seeking a dynamic Strategy Analyst to join its growing team in Kampala. This role sits at the intersection of consumer insight, cultural trends, and data analytics, supporting brand strategy development across East African markets. The successful candidate will help translate complex market signals into actionable recommendations that enhance brand relevance and performance.

Working closely with the Strategy Director and cross-functional teams including Creative, Media, and Client Service, the Strategy Analyst will monitor digital platforms, analyze audience behavior, and contribute to strategic planning. This is an opportunity to influence how brands connect with Ugandan and regional consumers through culturally intelligent, data-driven approaches.

The position requires a blend of analytical rigor and creative thinking, ideal for someone passionate about understanding youth culture, social media dynamics, and brand storytelling. Scanad Uganda offers a collaborative environment where innovation is encouraged and professional growth is supported.

Key Responsibilities

• Monitor TikTok, Instagram, X/Twitter, and YouTube for emerging trends, memes, and viral content to inform real-time cultural insights.
• Analyze audience engagement patterns across platforms to understand Gen-Z and Millennial behavior in Ugandan and East African contexts.
• Use SproutSocial, Brandwatch, and native analytics tools to evaluate campaign performance and prepare detailed reports for internal teams.
• Track platform algorithm updates and feature changes that may affect content reach and engagement strategies.
• Provide insights on local cultural nuances, internet slang, and evolving consumer preferences to guide creative development.
• Collaborate with Strategy Director to translate business challenges into consumer insights and strategic direction.
• Support the development of brand strategies and campaign recommendations grounded in data and cultural intelligence.
• Assist in preparing presentations for client meetings that clearly communicate findings and strategic implications.

Qualifications & Experience

Essential

• Bachelor’s degree in Marketing, Communications, Sociology, Data Science, or a related field from a recognized university.
• Minimum of two years’ experience in market research, social media analysis, or strategic planning within an agency or corporate environment.
• Proficiency in using social listening and analytics tools such as SproutSocial, Brandwatch, or native platform insights.
• Strong understanding of Ugandan and East African youth culture, digital trends, and social media dynamics.
• Excellent analytical skills with the ability to interpret data and translate it into clear, actionable business recommendations.
• Effective communication skills, both written and verbal, with experience presenting insights to stakeholders.

Desirable

• Experience working in advertising, media, or marketing communications agencies.
• Familiarity with qualitative research methods including focus groups and online community monitoring.
• Knowledge of behavioral economics or cultural anthropology principles applied to marketing.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Understanding of digital advertising metrics and media planning fundamentals.
• Ability to work in fast-paced environments and manage multiple priorities under tight deadlines.

What the Role Offers

• Competitive monthly salary aligned with industry standards for mid-level strategy roles in Kampala’s advertising sector.
• Formal employment contract with statutory benefits including NSSF contributions and paid annual leave as per Ugandan labor law.
• Access to private health insurance coverage for outpatient and inpatient care through a reputable provider.
• Monthly transport and lunch allowances to support daily commuting and workplace convenience.
• Opportunities for professional development including internal training, workshops, and exposure to pan-African brand projects.
• Collaborative work environment with access to experienced Strategy Directors and cross-functional teams across Creative and Media.

How to Apply

Interested candidates should submit an updated CV, copies of academic certificates, and a brief cover letter outlining their suitability for the role. Please apply now by clicking the link below.

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